5 BY 20 program announced at TED Women

My team at Freeworld Media recently helped Coca-Cola launch the 5 BY 20 program that will empower five million women entrepreneurs by the year 2020.

Announced at the TED Women 2010 conference, 5 BY 20 was inspired by the thousands of women making an impact on their families and communities through their partnership with Coca-Cola.

"Anytime you have something like 5 BY 20, you always want to make sure an initiative is germane and organic to you already. And this initiative is something that is very organic to our system." - Wendy Clark